Author: verited1-ca

Behavioural testing shows that people actually grasp figures on paper better than online – with electronic statements being less well understood. A recent behavioural economics

Postal rates and charges have changed more in the last 2 years than in any time since the first introduction of the ‘penny black’ Want

Charities seem to agree that their fundraising budgets are best spent on direct mail and television – and that digital holds less attraction for them

The only marketing study of what consumers do and what marketers think they do, shows more people opening and reading direct mail especially from known